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Email Marketing Article
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Email Marketing From The Consumer`s Point Of View
from: IM FactsPages that load quickly and effectively, with plenty of white space, create a website that is attractive to visitors.
Most of all, an effective website contains a ‘call for action’ such as a squeeze page for collecting names and email addresses. To gain trust, advise potential customers that you will never rent out their personal details, that you follow the CAN-spam rules and ensure you only send out to double opt-in clients.
When you have sent in emails inviting people to visit your website and to buy from you, do you ensure that you have payment methods correctly set up so you can send customers through to PayPal, or World Pay or any of the other online facilities for collecting payments?
Are you able to receive credit cards?
Do you offer a money back guarantee?
Would a purchaser using your site feel safe shopping with you?
So, how do you develop that credibility and convey to people that you are worth a few minutes of their time?
As you consider beginning your email campaign dwell over what people would like to see, not what you want them to see. There is nothing more irritating than one of those obviously bulk emails from somebody’s ill-designed auto-responder campaign.
Apart from the brusque rudeness of the mindless auto-responder campaigners, a pet peeve is the constant bombardment of emails and the obvious naïveté showing through of brand-new squeaky clean email marketers who seem to have been lulled into the false impression that a few clumsy emails will bring in pots of money and all their problems will be over.
These hopefuls are misled into believing email marketing is easy and does not entail much work.
Email marketing is extremely effective and can earn you a good income, but you need to understand the concept behind it. Despite the puffery and claims you might hear, it is just as much of a full-time job as any bricks-and-mortar business.
There are certain times of the year when email marketing ‘drops off’. In other words, if you are not receiving emails at a certain time of year there is usually a pretty good reason for it.
School holidays, religious festivals, Thanksgiving - these are just a few times when advertising is less effective.
You need to concentrate your efforts on a time when people would actually want to see something new and have the time to spare.
Basically, get to know what market segmentation is and put it into practice. It is worth the effort and it lets you focus your mind on your own target market.
Email Marketing Specific links
Email Marketing News
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Email Marketing Firm NEWSLETTER.IE Announce Email and Survey Facebook Apps - MarketWatch (press release)
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HubSpot Launches Brand New Email Software and Marketing Database - Sacramento Bee
HubSpot Launches Brand New Email Software and Marketing Database Sacramento Bee By HubSpot CAMBRIDGE, Mass., May 17, 2012 -- /PRNewswire-iReach/ -- For the better part of the last 12 months, we have been working diligently behind the scenes to add a completely revised email marketing system and contact database to HubSpot's core ... HubSpot's New Release: 4 Things You Noticed and 8 You Didn't HubSpot Launches a Marketing Effectiveness Dashboard |
Effective Email Marketing Tips - Connectus.net (press release)
Effective Email Marketing Tips Connectus.net (press release) Email Marketing is one of the oldest, yet still very effective, forms of promoting any products or services or targeting the probable customers. Although in recent times, many new advertising and marketing models have been introduced. |